diff --git a/charts/tenant/templates/serviceaccount.yaml b/charts/tenant/templates/serviceaccount.yaml
index f3d6cd2..2cd9f61 100644
--- a/charts/tenant/templates/serviceaccount.yaml
+++ b/charts/tenant/templates/serviceaccount.yaml
@@ -5,4 +5,4 @@ metadata:
   namespace: {{ .Release.Namespace }}
   labels:
     app.kubernetes.io/name: jupyter
-    app.kubernetes.io/tenant: 'tenant-{{ .Values.name | quote }}'
+    app.kubernetes.io/tenant: 'tenant-{{ .Values.name }}'